Built around strategic, ideation workshops to identify a strong point of difference and reason for existence. Launched in two phases, phase one
was to test a number of current bundles using Unilevers heritage brands Cif, Domestos, Persil etc on a custom built site we created. We built a performance marketing rollout plan from there using the new branding collateral.
Phase two we evolved the look and feel and tone of voice relating to our first six months of trading data, and built a portfolio of NPD key products with the aim of no compromise on the planet, price or performance. We then built our second performance marketing system
We saw a much improved click-through rate with ads and huge increase in conversions after a number of rounds of a/b/c testing numerous creative routes,
We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. For Instance, the Predator played on more of a retro, bold and graphic feel, whereas the X artwork played on the enhanced speed element and Nemeziz was all about being agile. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.