Connected: Branding & Art Direction for London recruitment agency

A previous client got in contact with a vision for their new startup which needed an entire branding package and brand structure for their new recruitment agency Connected. The brief was surprisingly open, as we had built up trust from years of delivering high standards of work meaning we were left time to work out the strategy, get to the core of what the new business was about, their key audience and demographic and what they were trying to achieve and accomplish before moving forward with the initial design and concept work. The brand launched last year and is already a success in the creative recruitment market.

Rebel Cookie is a reactive bakery built for the Gen Z audience.

With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.

Bringing the Best LA Coffee Experience to Riyadh

Meshari Asamnan is an entrepreneurial, self-taught coffee roaster. Whilst living in Los Angeles he discovered the coffee / espresso culture and realised there was a need for this in his hometown of Riyadh where the coffee craze hadn't quite caught on. Meshari wanted to give the locals an opportunity to sample the same culture he loved so much. In 2019 he brought that dream to life by quitting his job and taking the leap to launch Vim Coffee. An authentic LA style coffee shop at in one of the most vibrant neighbourhoods in Riyadh, Saudi Arabia. We helped him realise that dream by bringing Vim Coffee to life.
Vim Coffee Roasters
With a myriad of independent coffee shops opening in Riyadh, it was vital that Meshari’s should be distinctive. Fortunately, his exuberant personality played a huge part in helping us create a unique proposition and the name for Vim. We delved into deep strategy sessoins, developed a friendly and personal tone of voice and built the Vim Coffee brand pillars. Our workshops enabled us to develop the Vim story and informed the look and feel for Vim, a family run coffee house that uses the best local suppliers, sells a completely unique coffee as Meshari and his father roast their own beans and provides a home away from home for his loyal customers to hang out and enjoy premium quality coffee at affordable prices. Spirited discussion at this liveliest of coffee shops.

Expanding the portfolio & direction of a global D2C men’s wellness brand

When the the patent for Viagra expired coupled with expirations on hair-loss medication, there was a race for market ownership from many different brands. Manual were the first to launch across Europe and have gained a hugely successful market share in that time. A few years on and Manual are the leaders in their category. We started working with Manual off of the back of a round of user testing resulting in hard metrics proving there was a need space for the demographic to engage with the brand in a slightly different way.
Our challenge was to aid Manual in this brand transition from a strategic and execution standpoint whilst ensuring they were still positioned as a holistic wellness brand that empowers the consumer to take back control and make positive decisions. Most of the products were repackaged, many new SKUs were added to their ever growing portfolio, the website was redeveloped and all key visuals recreated in 3D renders.

The initial work set Manual up to gain a new round of funding, and we have since worked with them to launch more SKUs and connect to new markets in South America.
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