Pure Couture

Having worked together on many branding jobs, Return client Maker Studios got in touch as they were working with a new environmentally friendly fashion brand which needed a visual direction. From research and strategy development, we identified the problems, opposition and core values of the brand.
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From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.
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Positioning a Startup Business Development Studio That Prides Itself in Positioning Creative Studios

Gray Matters empower and mentor agencies to attract and win new business. They are masters at setting up businesses and enabling them to grow. We therefore had the pleasure of working with them in bringing their vision to life and helping them grow through helping them define their values through illustrated brand assets, workshops on what positioning looked like to them and rollout design of the brand including a number of print, digital and social elements.
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Bringing the Best LA Coffee Experience to Riyadh

Meshari Asamnan is an entrepreneurial, self-taught coffee roaster. Whilst living in Los Angeles he discovered the coffee / espresso culture and realised there was a need for this in his hometown of Riyadh where the coffee craze hadn't quite caught on. Meshari wanted to give the locals an opportunity to sample the same culture he loved so much. In 2019 he brought that dream to life by quitting his job and taking the leap to launch Vim Coffee. An authentic LA style coffee shop at in one of the most vibrant neighbourhoods in Riyadh, Saudi Arabia. We helped him realise that dream by bringing Vim Coffee to life.
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With a myriad of independent coffee shops opening in Riyadh, it was vital that Meshari’s should be distinctive. Fortunately, his exuberant personality played a huge part in helping us create a unique proposition and the name for Vim. We delved into deep strategy sessoins, developed a friendly and personal tone of voice and built the Vim Coffee brand pillars. Our workshops enabled us to develop the Vim story and informed the look and feel for Vim, a family run coffee house that uses the best local suppliers, sells a completely unique coffee as Meshari and his father roast their own beans and provides a home away from home for his loyal customers to hang out and enjoy premium quality coffee at affordable prices. Spirited discussion at this liveliest of coffee shops.
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Expanding the portfolio & direction of a global D2C men’s wellness brand

When the the patent for Viagra expired coupled with expirations on hair-loss medication, there was a race for market ownership from many different brands. Manual were the first to launch across Europe and have gained a hugely successful market share in that time. A few years on and Manual are the leaders in their category. We started working with Manual off of the back of a round of user testing resulting in hard metrics proving there was a need space for the demographic to engage with the brand in a slightly different way.
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Our challenge was to aid Manual in this brand transition from a strategic and execution standpoint whilst ensuring they were still positioned as a holistic wellness brand that empowers the consumer to take back control and make positive decisions. Most of the products were repackaged, many new SKUs were added to their ever growing portfolio, the website was redeveloped and all key visuals recreated in 3D renders.

The initial work set Manual up to gain a new round of funding, and we have since worked with them to launch more SKUs and connect to new markets in South America.
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