Built around strategic, ideation workshops to identify a strong point of difference and reason for existence. Launched in two phases, phase one
was to test a number of current bundles using Unilevers heritage brands Cif, Domestos, Persil etc on a custom built site we created. We built a performance marketing rollout plan from there using the new branding collateral.
Phase two we evolved the look and feel and tone of voice relating to our first six months of trading data, and built a portfolio of NPD key products with the aim of no compromise on the planet, price or performance. We then built our second performance marketing system
We saw a much improved click-through rate with ads and huge increase in conversions after a number of rounds of a/b/c testing numerous creative routes,
We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. For Instance, the Predator played on more of a retro, bold and graphic feel, whereas the X artwork played on the enhanced speed element and Nemeziz was all about being agile. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.
From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.
Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.
They are proud of their Croydon heritage and proud to represent the local area in helping in the regeneration. The Black + Blanc look and feel was all about maximum impact and genuinely offering a no nonsense, personalied service to their customers for buying and selling houses.
"One of the toughest things as a start-up business is to team up with someone that can articulate your brand belief, ethics and service that makes you stand out, Gordon and his team affirmed and executed this. We are now the Best Estate Agency in the London South East Region. I would strongly recommend having a chat with Gordon, if you are looking for a creative with oomph” - Kunal CEO at Black + Blanc
With a myriad of independent coffee shops opening in Riyadh, it was vital that Meshari’s should be distinctive. Fortunately, his exuberant personality played a huge part in helping us create a unique proposition and the name for Vim. We delved into deep strategy sessoins, developed a friendly and personal tone of voice and built the Vim Coffee brand pillars. Our workshops enabled us to develop the Vim story and informed the look and feel for Vim, a family run coffee house that uses the best local suppliers, sells a completely unique coffee as Meshari and his father roast their own beans and provides a home away from home for his loyal customers to hang out and enjoy premium quality coffee at affordable prices. Spirited discussion at this liveliest of coffee shops.
Our challenge was to aid Manual in this brand transition from a strategic and execution standpoint whilst ensuring they were still positioned as a holistic wellness brand that empowers the consumer to take back control and make positive decisions. Most of the products were repackaged, many new SKUs were added to their ever growing portfolio, the website was redeveloped and all key visuals recreated in 3D renders.
The initial work set Manual up to gain a new round of funding, and we have since worked with them to launch more SKUs and connect to new markets in South America.