Applying a challenger brand mindset to some of the world’s loved heritage brands aiming to massive decrease single use plastic in homecare.

We were briefed to build, launch and grow Unilever’s first sustainably focussed DTC site for home & hygiene brands. Developing the Lever Direct brand strategy and to market strategy. Phase one included numerous workshops to identify a strong point of difference and reason for existence for the initial DTC offering. Phase two involved working with the Unilever R&D team and Design Bridge to create a new offering of reusable bottles and dillutable products for Unilever's heritage portfolio brands Cif, Domestos and Persil.

Built around strategic, ideation workshops to identify a strong point of difference and reason for existence. Launched in two phases, phase one was to test a number of current bundles using Unilevers heritage brands Cif, Domestos, Persil etc on a custom built site we created. We built a performance marketing rollout plan from there using the new branding collateral.

Phase two we evolved the look and feel and tone of voice relating to our first six months of trading data, and built a portfolio of NPD key products with the aim of no compromise on the planet, price or performance. We then built our second performance marketing system

We saw a much improved click-through rate with ads and huge increase in conversions after a number of rounds of a/b/c testing numerous creative routes,

Adidas Football

The Predator is one of the most iconic football boots in history. Adidas London wanted to create a range of new print, digital and social ads to mark the relaunch of this historic boot along with the launch of two new boots, the X and Nemeziz.

We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. For Instance, the Predator played on more of a retro, bold and graphic feel, whereas the X artwork played on the enhanced speed element and Nemeziz was all about being agile. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.

Speed, simplicity and focus in an otherwise chaotic world

We created Magellan from scratch, in partnership with P&G. Covering everything from strategy and naming to packaging, web development and social strategy. Taking the best of P&G and creating a new internal model, Magellan. Created by the innovation team, Magellan is the first product to map the zero moment of truth, this is a massive breakthrough and a model and infrastructure that can be sold and applied to any brand the world over. It provides a lens (spyglass) through which to view what matters most in a simple and easy to understand way.

Pure Couture

Having worked together on many branding jobs, Return client Maker Studios got in touch as they were working with a new environmentally friendly fashion brand which needed a visual direction. From research and strategy development, we identified the problems, opposition and core values of the brand.

From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.

Mobile childcare services for weddings

The founders of Creche The Wedding found a real gap in the market. Trustworthy and fun childcare for your wedding where an engaging environment is created for the children. They work closely with the bride and groom to create the perfect, most welcoming, immersive and safe environment for each individual child.

Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.

Rebel Cookie is a reactive bakery built for the Gen Z audience.

With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.

Black + Blanc - A different estate agent (Really)

The three founders of Black + Blanc know only too well the stigma attached to estate agents and the industry and set out with a clear mission; To disrupt the stagnated estate agent market by doing things differently. Through listening to their customers they were able to spot their gap in the market by doing exactly that. Listening to their customers, being true and honest and doing exactly what Black + Blanc says on the tin. The model built to cater purely for the customer.

They are proud of their Croydon heritage and proud to represent the local area in helping in the regeneration. The Black + Blanc look and feel was all about maximum impact and genuinely offering a no nonsense, personalied service to their customers for buying and selling houses.

"One of the toughest things as a start-up business is to team up with someone that can articulate your brand belief, ethics and service that makes you stand out, Gordon and his team affirmed and executed this. We are now the Best Estate Agency in the London South East Region. I would strongly recommend having a chat with Gordon, if you are looking for a creative with oomph” - Kunal CEO at Black + Blanc

Positioning a Startup Business Development Studio That Prides Itself in Positioning Creative Studios

Gray Matters empower and mentor agencies to attract and win new business. They are masters at setting up businesses and enabling them to grow. We therefore had the pleasure of working with them in bringing their vision to life and helping them grow through helping them define their values through illustrated brand assets, workshops on what positioning looked like to them and rollout design of the brand including a number of print, digital and social elements.

Bringing the Best LA Coffee Experience to Riyadh

Meshari Asamnan is an entrepreneurial, self-taught coffee roaster. Whilst living in Los Angeles he discovered the coffee / espresso culture and realised there was a need for this in his hometown of Riyadh where the coffee craze hadn't quite caught on. Meshari wanted to give the locals an opportunity to sample the same culture he loved so much. In 2019 he brought that dream to life by quitting his job and taking the leap to launch Vim Coffee. An authentic LA style coffee shop at in one of the most vibrant neighbourhoods in Riyadh, Saudi Arabia. We helped him realise that dream by bringing Vim Coffee to life.

With a myriad of independent coffee shops opening in Riyadh, it was vital that Meshari’s should be distinctive. Fortunately, his exuberant personality played a huge part in helping us create a unique proposition and the name for Vim. We delved into deep strategy sessoins, developed a friendly and personal tone of voice and built the Vim Coffee brand pillars. Our workshops enabled us to develop the Vim story and informed the look and feel for Vim, a family run coffee house that uses the best local suppliers, sells a completely unique coffee as Meshari and his father roast their own beans and provides a home away from home for his loyal customers to hang out and enjoy premium quality coffee at affordable prices. Spirited discussion at this liveliest of coffee shops.

Expanding the portfolio & direction of a global D2C men’s wellness brand

When the the patent for Viagra expired coupled with expirations on hair-loss medication, there was a race for market ownership from many different brands. Manual were the first to launch across Europe and have gained a hugely successful market share in that time. A few years on and Manual are the leaders in their category. We started working with Manual off of the back of a round of user testing resulting in hard metrics proving there was a need space for the demographic to engage with the brand in a slightly different way.

Our challenge was to aid Manual in this brand transition from a strategic and execution standpoint whilst ensuring they were still positioned as a holistic wellness brand that empowers the consumer to take back control and make positive decisions. Most of the products were repackaged, many new SKUs were added to their ever growing portfolio, the website was redeveloped and all key visuals recreated in 3D renders.

The initial work set Manual up to gain a new round of funding, and we have since worked with them to launch more SKUs and connect to new markets in South America.