A previous client got in contact with a vision for their new startup which needed an entire branding package and brand structure for their new recruitment agency Connected. The brief was surprisingly open, as we had built up trust from years of delivering high standards of work meaning we were left time to work out the strategy, get to the core of what the new business was about, their key audience and demographic and what they were trying to achieve and accomplish before moving forward with the initial design and concept work. The brand launched last year and is already a success in the creative recruitment market.

With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.