Applying a challenger brand mindset to some of the world’s loved heritage brands aiming to massive decrease single use plastic in homecare.
We were briefed to build, launch and grow Unilever’s first sustainably focussed DTC site for home & hygiene brands. Developing the Lever Direct brand strategy and to market strategy. Phase one included numerous workshops to identify a strong point of difference and reason for existence for the initial DTC offering. Phase two involved working with the Unilever R&D team and Design Bridge to create a new offering of reusable bottles and dillutable products for Unilever's heritage portfolio brands Cif, Domestos and Persil.
Built around strategic, ideation workshops to identify a strong point of difference and reason for existence. Launched in two phases, phase one
was to test a number of current bundles using Unilevers heritage brands Cif, Domestos, Persil etc on a custom built site we created. We built a performance marketing rollout plan from there using the new branding collateral.
Phase two we evolved the look and feel and tone of voice relating to our first six months of trading data, and built a portfolio of NPD key products with the aim of no compromise on the planet, price or performance. We then built our second performance marketing system
We saw a much improved click-through rate with ads and huge increase in conversions after a number of rounds of a/b/c testing numerous creative routes,
Adidas Football
The Predator is one of the most iconic football boots in history. Adidas London wanted to create a range of new print, digital and social ads to mark the relaunch of this historic boot along with the launch of two new boots, the X and Nemeziz.
We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. For Instance, the Predator played on more of a retro, bold and graphic feel, whereas the X artwork played on the enhanced speed element and Nemeziz was all about being agile. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.
Connected: Branding & Art Direction for London recruitment agency
A previous client got in contact with a vision for their new startup which needed an entire branding package and brand structure for their new recruitment agency Connected. The brief was surprisingly open, as we had built up trust from years of delivering high standards of work meaning we were left time to work out the strategy, get to the core of what the new business was about, their key audience and demographic and what they were trying to achieve and accomplish before moving forward with the initial design and concept work.
The brand launched last year and is already a success in the creative recruitment market.
Speed, simplicity and focus in an otherwise chaotic world
We created Magellan from scratch, in partnership with P&G. Covering everything from strategy and naming to packaging, web development and social strategy. Taking the best of P&G and creating a new internal model, Magellan. Created by the innovation team, Magellan is the first product to map the zero moment of truth, this is a massive breakthrough and a model and infrastructure that can be sold and applied to any brand the world over. It provides a lens (spyglass) through which to view what matters most in a simple and easy to understand way.
Pure Couture
Having worked together on many branding jobs, Return client Maker Studios got in touch as they were working with a new environmentally friendly fashion brand which needed a visual direction. From research and strategy development, we identified the problems, opposition and core values of the brand.
From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.
Mobile childcare services for weddings
The founders of Creche The Wedding found a real gap in the market. Trustworthy and fun childcare for your wedding where an engaging environment is created for the children. They work closely with the bride and groom to create the perfect, most welcoming, immersive and safe environment for each individual child.
Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.
Through strategy and collaboration, we built Proversity from startup to international business.
Proversity is a full service digital learning service that delivers cutting-edge digital learning experiences. Their mission, ‘To bridge the gap between technology, education and employment.’ We helped the Proversity founders pivot their startup into an innovative new Digital Learning Platform. Creating an entire brand strategy, including developing brand pillars, while introducing a new look and feel – giving it new momentum as it successfully shifted from startup to established mid-level business.
Rebel Cookie is a reactive bakery built for the Gen Z audience.
With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.
Black + Blanc - A different estate agent (Really)
The three founders of Black + Blanc know only too well the stigma attached to estate agents and the industry and set out with a clear mission; To disrupt the stagnated estate agent market by doing things differently. Through listening to their customers they were able to spot their gap in the market by doing exactly that. Listening to their customers, being true and honest and doing exactly what Black + Blanc says on the tin. The model built to cater purely for the customer.
They are proud of their Croydon heritage and proud to represent the local area in helping in the regeneration. The Black + Blanc look and feel was all about maximum impact and genuinely offering a no nonsense, personalied service to their customers for buying and selling houses.
"One of the toughest things as a start-up business is to team up with someone that can articulate your brand belief, ethics and service that makes you stand out, Gordon and his team affirmed and executed this. We are now the Best Estate Agency in the London South East Region. I would strongly recommend having a chat with Gordon, if you are looking for a creative with oomph” - Kunal CEO at Black + Blanc
Changing the University category
Kingsland University believe in empowering their students. To them, empowerment means learning something you are passionate about and applying that knowledge to a fulfilling career.At Kingsland they focus on the industries that have the highest demand with the most rewarding compensation. Kingsland University believe that anyone should be able attend their programs regardless of their situation. We were invited to help the key stakeholders in developing the visual identity from the initial naming through to rollout.
