Speed, simplicity and focus in an otherwise chaotic world

We created Magellan from scratch, in partnership with P&G. Covering everything from strategy and naming to packaging, web development and social strategy. Taking the best of P&G and creating a new internal model, Magellan. Created by the innovation team, Magellan is the first product to map the zero moment of truth, this is a massive breakthrough and a model and infrastructure that can be sold and applied to any brand the world over. It provides a lens (spyglass) through which to view what matters most in a simple and easy to understand way.
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Pure Couture

Having worked together on many branding jobs, Return client Maker Studios got in touch as they were working with a new environmentally friendly fashion brand which needed a visual direction. From research and strategy development, we identified the problems, opposition and core values of the brand.
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From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.
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Mobile childcare services for weddings

The founders of Creche The Wedding found a real gap in the market. Trustworthy and fun childcare for your wedding where an engaging environment is created for the children. They work closely with the bride and groom to create the perfect, most welcoming, immersive and safe environment for each individual child.
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Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.
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Rebel Cookie is a reactive bakery built for the Gen Z audience.

With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.
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Changing the University category

Kingsland University believe in empowering their students. To them, empowerment means learning something you are passionate about and applying that knowledge to a fulfilling career.At Kingsland they focus on the industries that have the highest demand with the most rewarding compensation. Kingsland University believe that anyone should be able attend their programs regardless of their situation. We were invited to help the key stakeholders in developing the visual identity from the initial naming through to rollout.
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Positioning a Startup Business Development Studio That Prides Itself in Positioning Creative Studios

Gray Matters empower and mentor agencies to attract and win new business. They are masters at setting up businesses and enabling them to grow. We therefore had the pleasure of working with them in bringing their vision to life and helping them grow through helping them define their values through illustrated brand assets, workshops on what positioning looked like to them and rollout design of the brand including a number of print, digital and social elements.
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