Adidas Football

The Predator is one of the most iconic football boots in history. Adidas London wanted to create a range of new print, digital and social ads to mark the relaunch of this historic boot along with the launch of two new boots, the X and Nemeziz.
We worked with the strapline for each boot to create illustrated assets for each boot. Each created to compliment the culture, history and design of each of the boots. For Instance, the Predator played on more of a retro, bold and graphic feel, whereas the X artwork played on the enhanced speed element and Nemeziz was all about being agile. Each artwork was brought to life using a bold colour palette and strong graphical elements that could be used throughout the advertising.

Connected: Branding & Art Direction for London recruitment agency

A previous client got in contact with a vision for their new startup which needed an entire branding package and brand structure for their new recruitment agency Connected. The brief was surprisingly open, as we had built up trust from years of delivering high standards of work meaning we were left time to work out the strategy, get to the core of what the new business was about, their key audience and demographic and what they were trying to achieve and accomplish before moving forward with the initial design and concept work. The brand launched last year and is already a success in the creative recruitment market.

Pure Couture

Having worked together on many branding jobs, Return client Maker Studios got in touch as they were working with a new environmentally friendly fashion brand which needed a visual direction. From research and strategy development, we identified the problems, opposition and core values of the brand.
From there we worked closely together in finding a creative solution that added value to their brand and helped get them off of the ground and noticed. Pure Couture have grown organically and very quickly as a leading environmentally friendly vlog and thanks to our branding and artwork are now seen as one of the leaders in their field.

Mobile childcare services for weddings

The founders of Creche The Wedding found a real gap in the market. Trustworthy and fun childcare for your wedding where an engaging environment is created for the children. They work closely with the bride and groom to create the perfect, most welcoming, immersive and safe environment for each individual child.
Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.

Through strategy and collaboration, we built Proversity from startup to international business.

Proversity is a full service digital learning service that delivers cutting-edge digital learning experiences. Their mission, ‘To bridge the gap between technology, education and employment.’ We helped the Proversity founders pivot their startup into an innovative new Digital Learning Platform. Creating an entire brand strategy, including developing brand pillars, while introducing a new look and feel – giving it new momentum as it successfully shifted from startup to established mid-level business.

Rebel Cookie is a reactive bakery built for the Gen Z audience.

With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture.

Changing the University category

Kingsland University believe in empowering their students. To them, empowerment means learning something you are passionate about and applying that knowledge to a fulfilling career.At Kingsland they focus on the industries that have the highest demand with the most rewarding compensation. Kingsland University believe that anyone should be able attend their programs regardless of their situation. We were invited to help the key stakeholders in developing the visual identity from the initial naming through to rollout.

Positioning a Startup Business Development Studio That Prides Itself in Positioning Creative Studios

Gray Matters empower and mentor agencies to attract and win new business. They are masters at setting up businesses and enabling them to grow. We therefore had the pleasure of working with them in bringing their vision to life and helping them grow through helping them define their values through illustrated brand assets, workshops on what positioning looked like to them and rollout design of the brand including a number of print, digital and social elements.

The clever laundry capsule that comes in the post

We started work with Homey to develop their second phase of growth. Along with the Unilever disruption team and collaborating with the performance marketing team Otherway, we got on board to take Homey from a very early stage startup to a firmly established direct-to-consumer brand. We helped them establish a strong strategy and identity for taking Homey forward and become a profitable business. Contributed everything from expanding the toolkit, full marketing strategy, created new products including a fragrance kit and got their CPA rate down from about £5.00 to £0.50p.
With the lead time to turn this project around only six weeks at the start, we took a direct and agile approach to bringing Homey to life. We moved into the Unilever building and worked closely with the disrpution team to make quick decisions and build the product at speed.
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