Product Branding

Here at Middle Boop, we know the branding challenges of fast-moving consumer goods. We’ve worked with names like Adidas and Unilever to help them launch start-ups from the ground up. In one case, we helped Unilever slash their CPA by 90%.

Why don't you give us a call today to
see how we could work together?

Middleboop's Process

We use our unique three-step process when it comes to branding and packaging design; this is essential to ensure your product image is truly reflective of the brand identity and aligned with your company vision.


We get to know what you’re all about to help you fully realise your vision.


We design each brand around its distinct personality traits, rooting it to a unique positioning.


We’ll help empower you with all the information you need to decide what’s best for you.
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  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents
  • "Even with a minimal briefing, the results were outstanding."
    Michael Woods - Flooring Specialist, Floor Refinishing
  • "Gordon was clearly an expert who understood his profession, and he knew how to explain the processes to his clients."
    Joe Shervell - Director, Sabroso

We are proud to work with

FMCG Branding

We know how to create brands and brand stories that can endure in a competitive environment. We also understand just how segmented markets can be. We can deliver the kind of focused and granular work that catches and holds buyer’s attention.

FMCG is all about your product standing out amongst the competition, tone of voice and look and feel that has ownability, a point of difference, created through strategic exploration in finding out who our consumer is, their habits, demographic.

Established FMCG brands need to provide a sense of quality, continuity and consistency, even as it stays fresh and current. At the same time, branding for FMCG startups has to tell your whole story in a split second. We are proud to say that Middle Boop is up to both challenges!

Together we will create the extraordinary. Always.

Why don't you give us a call today to
see how we could work together?
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