Here at Middle Boop, we know the branding challenges of fast-moving consumer goods. We’ve worked with names like Adidas and Unilever to help them launch start-ups from the ground up. In one case, we helped Unilever slash their CPA by 90%.
We know how to create brands and brand stories that can endure in a competitive environment. We also understand just how segmented markets can be. We can deliver the kind of focused and granular work that catches and holds buyer’s attention.
FMCG is all about your product standing out amongst the competition, tone of voice and look and feel that has ownability, a point of difference, created through strategic exploration in finding out who our consumer is, their habits, demographic.
Established FMCG brands need to provide a sense of quality, continuity and consistency, even as it stays fresh and current. At the same time, branding for FMCG startups has to tell your whole story in a split second. We are proud to say that Middle Boop is up to both challenges!
Together we will create the extraordinary. Always.