Perfume branding doesn’t stop at the smell.
Packaging materials and shapes, tone of voice, colours, brand stories, and so much more go into the full picture of great perfume brands.
Perfecting your perfume branding across all of these elements can be the deciding factor between you and your competitors. We shop with all our senses, not just our noses.
Gerard Mazzalovo and Michel Chevalier categorised consumer motivations in four ways:
Desire: Something you want
Need: Something you miss
Pleasure: Something that’s good for you
Interest: Something you find profitable
If we’re going to make your perfume the top choice for consumers, we’re going to have to touch many more senses than just smell.
We’ll call on our network of design, communications, and packaging experts to build a team that can transform your perfume branding into something utterly irresistible.
Together we will create the extraordinary. Always.