Perfume Branding Agency

Perfume branding doesn’t stop at the smell.

Packaging materials and shapes, tone of voice, colours, brand stories, and so much more go into the full picture of great perfume brands.

Perfecting your perfume branding across all of these elements can be the deciding factor between you and your competitors. We shop with all our senses, not just our noses.

Why don't you give us a call today to
see how we could work together?

Middleboop's Process

We use our unique three-step process when it comes to branding and packaging design; this is essential to ensure your product image is truly reflective of the brand identity and aligned with your company vision.


We get to know what you’re all about to help you fully realise your vision.


We design each brand around its distinct personality traits, rooting it to a unique positioning.


We’ll help empower you with all the information you need to decide what’s best for you.
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  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents
  • "Even with a minimal briefing, the results were outstanding."
    Michael Woods - Flooring Specialist, Floor Refinishing
  • "Gordon was clearly an expert who understood his profession, and he knew how to explain the processes to his clients."
    Joe Shervell - Director, Sabroso

We are proud to work with

Our Perfume Branding Ethos

Gerard Mazzalovo and Michel Chevalier categorised consumer motivations in four ways:

Desire: Something you want
Need: Something you miss
Pleasure: Something that’s good for you
Interest: Something you find profitable

If we’re going to make your perfume the top choice for consumers, we’re going to have to touch many more senses than just smell.

We’ll call on our network of design, communications, and packaging experts to build a team that can transform your perfume branding into something utterly irresistible.

Together we will create the extraordinary. Always.

Why don't you give us a call today to
see how we could work together?
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