Building a tech startup within the HSBC incubator.

With a strategy-led approach we setup a team of design and project management working directly with HSBC to bring their Co.Lab sub brand to life quickly.

HSBC Global were in the process of pivoting their proposition to being human centred. To do this they built a team of service design specialists with an aim to revolutionise how HSBC communicates with its customers. Their aim: - Launch a collaborative working space to enable co-creation with customers and colleagues This needed full nose to tail branding, strategy workshops, brand value and architecture, look and feel, tone of voice, graphic assets and toolkit.