Building a tech startup within the HSBC incubator.

With a strategy-led approach we setup a team of design and project management working directly with HSBC to bring their Co.Lab sub brand to life quickly.

HSBC Global were in the process of pivoting their proposition to being human centred. To do this they built a team of service design specialists with an aim to revolutionise how HSBC communicates with its customers. Their aim: - Launch a collaborative working space to enable co-creation with customers and colleagues This needed full nose to tail branding, strategy workshops, brand value and architecture, look and feel, tone of voice, graphic assets and toolkit.
GM LAPTOP EP v1 3
BANNER V1
HSBC BIZ CARDS V2
HSBC WINDOW LOGO V1 copy
BANNER3 V1
HSBC OFFICE SPACE V1
HSBC ROLLUP BANNER1 V1 copy
BANNER2 V2
MDR CO.LAB WINDOW GRAPHICS MOCKUP scaled
HSBC LANYARD1 V1
HSBC NOTEBOOK
HSBC TOTE V1
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