The clever laundry capsule that comes in the post
We started work with Homey to develop their second phase of growth. Along with the Unilever disruption team and collaborating with the performance marketing team Otherway, we got on board to take Homey from a very early stage startup to a firmly established direct-to-consumer brand. We helped Homey establish a strong route to market through strategy and identity design and become a profitable business.
We expanded their creative toolkit, full marketing strategy and through a number of qual interviews, ascertained our consumers reacted so well to the fragrance it gave us enough confidence to create new fragrance kits which got their CPL rate down from about £5.00 to £0.50p and increased the Lifetime Value of our consumers.
With the lead time to turn this project around only six weeks at the start, we took a direct and agile approach to bringing Homey to life. We moved into the Unilever building and worked closely with the disruption team to make quick decisions and build the product at speed.
