Food Branding Agency

We seriously love working with food brands (we are a Food Branding Agency, after all).

Food and drink branding is our speciality. It’s our bread and butter, our meat and potatoes and… just our cup of tea.
We don't just create great labels and packaging. We understand the pain-points, processes and pitfalls of taking a successful food brand from concept to market.

We are genuinely passionate about food branding, and would love to hear about your project.

Why don't you give us a call today to
see how we could work together?

Middleboop's Process

We use our unique three-step process when it comes to branding and packaging design; this is essential to ensure your product image is truly reflective of the brand identity and aligned with your company vision.

Immersion

We get to know what you’re all about to help you fully realise your vision.

Collaboration

We design each brand around its distinct personality traits, rooting it to a unique positioning.

Trust

We’ll help empower you with all the information you need to decide what’s best for you.
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  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents
  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents
  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents

We are proud to work with

Why is Middle Boop the best food branding agency?

We're a strategically led London-based branding agency composed of designers, writers, branding experts and self confessed foodies. We help hungry entrepreneurs, investors and start-ups to cook up exciting, memorable and tasty brands.

Our mission is to share our knowledge, skills and ideas to help bring a brand to life. By working with us, our clients are able to establish themselves, speak to their audience, and win more business by developing powerful and sophisticated branding.

Together we will create the extraordinary. Always.

Why work with Middle Boop?

We go much further than most food branding consultants. We become a part of your team.  Our process involves:

Understanding the supply chain

Knowing how food packaging and product supply chains operate makes it easier to anticipate challenges and ensure successful delivery. We know how long it takes to source materials, negotiate costs with partner businesses, order stock, work on the design (first on paper, then on screen) before moving to prototyping. We can offer advice on which manufacturing processes are right for your product.

Enabling simple user journeys through e-commerce

Understanding your target demographic means recognising how they interact with your brand online. We can advise on the best way to deliver your product through e-commerce. From online marketing automation, website design, payment services and delivery options, there are many ways to get your idea out into the world.

Developing your USP (and using it as a platform to elevate your brand above the competition).

Without a Unique Selling Proposition (USP) you will find it impossible to cut through the crowded world of food products. Everything from your packaging design to your brand's values and more needs to be created with your USP in mind . We can work with you to develop your brand's identity and communicate it through everything you do.

Food Branding Case Study

As a business with plans to grow fast - Rebel Cookie needed a strong and coherent brand experience as part of their launch strategy. The brand architecture was built up from the core values that were uncovered in discovery sessions and ideation workshops. 

All work was executed collaboratively with the client to build a set of brand assets that told Rebel Cookie's story in a way that instantly appealed to their target market.

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Why don't you give us a call today to
see how we could work together?
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