Start-Up Branding Agency

Start-ups are something special - their energy, optimism, and drive are infectious.

We love working with start-ups of any shape and size, whether they’re independently funded or within incubators and offshoots of larger corporations.

And when you work with us, you get an extension of your team. Our approach is built on immersing ourselves in your business to really understand what you do and why you do it. From there, we build a brand to match your ambitions.

Why don't you give us a call today to
see how we could work together?

Middleboop's Process

We use our unique three-step process when it comes to branding and packaging design; this is essential to ensure your product image is truly reflective of the brand identity and aligned with your company vision.


We get to know what you’re all about to help you fully realise your vision.


We design each brand around its distinct personality traits, rooting it to a unique positioning.


We’ll help empower you with all the information you need to decide what’s best for you.
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  • “Middle Boop studios have been an integral part of our structure at Black + Blanc, they are creatives that listen, learn and implement their creative direction. Gordon and his team have worked on two very successful and diverse campaigns that attracted huge organic attention to our brand and business. ”
    Kunal Trehan - CEO Black + Blanc Agents
  • "Even with a minimal briefing, the results were outstanding."
    Michael Woods - Flooring Specialist, Floor Refinishing
  • "Gordon was clearly an expert who understood his profession, and he knew how to explain the processes to his clients."
    Joe Shervell - Director, Sabroso

We are proud to work with

Start-Up Branding

Having built and grown several start-ups ourselves, we have a special place in our hearts for any founders brave enough to enter the market and take on the big boys.

From our experiences so far, we’ve built a failsafe toolkit that sets start-ups up for success.

By their very nature, start-ups are fluid and flexible - they can pivot as they learn more about their market and consumers.

So we lean into it. We design fluid branding that respects the fast-changing nature of start-ups. We don’t do a ‘brand once, brand forever’ approach - we’ll help you shape your brand in response to what you’re seeing in the market and as your product takes shape accordingly.

But for all the changes we make, we always keep the fundamentals of your brand front and centre, so your customers don’t feel like you’re shapeshifting all the time and you can begin to build brand equity.

If you want a branding partner who grows alongside you, we’d love to be in the mix.

Together we will create the extraordinary. Always.

Why don't you give us a call today to
see how we could work together?
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