Growth
by Design

We help to define, build and grow brands by working strategically alongside entrepreneurs, incubators, startups and established businesses to bring ventures and visions to life.

what makes us different

Global brands and start-ups come to us
to define brands, build products and accelerate performance, so they can achieve ‘growth by design’.


Our creative solutions are underpinned by deep strategic thinking and enabled by cross-disciplinary experts that can be scaled up to suit any project or embedded within your team where appropriate.

Work

Our recent highlights

Havana Club logo with a bright yellow background, featuring a globe with a classical figure on top, representing the iconic Cuban rum brand. Perfect for promoting Havana Club's heritage and global influence.
Havana
Havana
Havana
Black geometric logo above the text "CO.LAB" on a white background. Below, the HSBC logo and name appear in red and black, highlighting Growth by Design that drives impact.
HSBC CO.LAB
HSBC CO.LAB
HSBC CO.LAB
The word "homely" in bold white lowercase letters on a bright blue background, with a small yellow semicircle under the letter "y" resembling a rising sun—crafted by a strategically‑led branding studio for creative that converts.
Homey
Homey
Homey
The Adidas logo, featuring three black diagonal stripes and bold lowercase lettering, is centred on a bright yellow background with scattered black dots—a creative that converts ideally for scalable growth strategies for start-ups.
Adidas
Adidas
Adidas
Minimalist illustration with a white outlined triangle above "LEVER" in all caps, set against a blue background with abstract snowy mountains and water—perfect for a strategically‑led branding studio focused on Creative that Converts.
Lever Direct
Lever Direct
Lever Direct
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our process

Four Steps To Success

Discover

Understanding your brand and customers

Working closely with key stakeholders we’ll learn your market as part of a strategic immersion to fully understand your brand and its positioning

Define

Collaborating and getting creative

Defining the visual and verbal identity of a product or service as a specific reflection of its positioning so that a brand has the power to – for example – acquire and retain customers, build awareness, or drive sales growth.

Deliver

Handing over
your new brand

Delivering the newly defined or repositioned brand across all touchpoints. We have the capacity to build and develop any digital product alongside you to make this happen.
This includes lightening-fast, mobile first websites built with seamless user journeys in mind.

Distribute

You’ve built a brand, now it’s time to show the world

We can keep going by picking up performance and growth marketing and taking the
right messages to the right customers. This includes campaigns, testing and
goal-oriented, customer relationship management.

why choose us?

Our studio is agile and collaboration with our partners is in our DNA. No traditional agency models here. 

Think of us as an extended arm of your team, rolling up our sleeves and getting our hands dirty. We can work at pace and scale with a start-up mentality and are as invested in your success as you are.

The Adidas logo, featuring three black diagonal stripes and bold lowercase lettering, is centred on a bright yellow background with scattered black dots—a creative that converts ideally for scalable growth strategies for start-ups.

featured project

The Predator

Adidas London wanted to create a range of new print, digital and social ads to mark the relaunch of this historic boot. 

Adidas logo featuring three bold, black diagonal stripes forming a triangle above the lowercase word "adidas" in a clean, modern font—an iconic example of strategically-led branding studio design.
OUR CORE SERVICES

Growth By Design

Colourful abstract shapes and designs on red background

Branding

Working with start-ups and household names across all sectors we help establish and build resonant brands that connect with audiences.

Colourful retro objects on a vibrant background

Growth

Every interaction with your brand matters. That’s why with a sustainable, digital-first strategy we build small and test, before fully scaling up what works best. Brand experience is considered within every touchpoint.

Testimonial

Don’t just take our word for it

Blog

What we’re up to

  • Illustration of a minimalist desk setup with a computer monitor, lamp, small potted cactus symbolising Growth by Design, and chair, set against a coral-coloured background.

    Finding Work: Lessons from the 2008 financial crash

    Middle Boop founder and creative director Gordon Reid shares tips on how to find work and get yourself noticed by taking your own…
    Learn More
  • A hand pours clear El Rayo tequila into a glass with ice and a grapefruit wedge. Grapefruit halves, a bottle top, and modern blue-grey props are arranged on a white surface—styled by a strategically‑led branding studio—against a green background.

    El Rayo Tequila and Solo Cold Brew: DTC Brands who are thriving during lockdown

    Many DTC brands who have been clever about their marketing are thriving during lockdown. Why? To put it simply, they’ve got their brand…
    Learn More
  • Proper Corn Blog

    The importance of branding and brand strategy for food and beverage startups

    Food and Beverage Packaging Design Trends 2019
    Learn More
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Colourful retro objects on a vibrant background

Hatching plans?
Get in touch.